Stories by PRNEWS

Is Radio Really a Sound Sensation?…

November 10th, 2003 by

A growing number of PR execs are raising the dial on using ANRs as a way of getting radio publicity for their clients, both internal and external. But is anyone listening on the other end?… Continued

Bad PR

November 10th, 2003 by

CBS caving in to conservative groups by dropping the planned mini-series “The Reagans,” about Ronald and Nancy Reagan, and punting it to cable cousin Showtime. The move reeks of self-censorship, and makes CBS execs out… Continued

Good PR

November 10th, 2003 by

Hip-hop/fashion mogul Sean “P. Diddy” Combs shows he’s got a good ear for PR in response the now-dismissed allegations that one of his clothing manufacturers runs a sweatshop. Earlier this month the National Labor Committee… Continued

With Halftime Over PR World Has to Shake-Up Web Playbook

November 10th, 2003 by

During the go-go days of the late-1990s companies threw coin at the Internet to build Web sites that looked pretty and a had a lot of bells and whistles, never mind aligning the Web with… Continued

Better PR Plans Needed to Harness The Power of the Web

November 10th, 2003 by

As part of our special coverage on interactive PR, we asked several PR executives to provide their takes on where the pendulum is swinging on Web communications. Being an infinite (and active) medium, the Internet… Continued

Corporate Communications, Business Goals and ROI

November 3rd, 2003 by

When communications executives talk about “reputation management” it centers for the most part on how to positively influence the perceptions and attitudes among key stakeholders. Companies and their PR agencies like to think that their… Continued

Scene and Heard at PRSA Annual

November 3rd, 2003 by

Amid all of the networking during PRSA annual meeting, we picked up some interesting nuggets of information to share. PR pros know to keep the spotlight off of them and on their clients. Try telling… Continued

The ‘Lo’ Blows: Learning From The Dull Buzz Around J.Lo And Ben

November 3rd, 2003 by

People who work in media constantly shake their heads over the antics a Hollywood figure will go to get his or her name in the news. It started with mega stars in the studio system… Continued

Media Insight: South

November 3rd, 2003 by

Brent Alexander LLC 1501 North State St.,Jackson, Miss. 39202 http://www.southmagazine.com 601.714.4545 The Wind-Up There’s an old saw that north, east and west are directions while the south is a place. Although they are plenty of… Continued

Media Metrics

November 3rd, 2003 by

As the holiday shopping season kicks into high gear, consumers will be combing their local newspapers for high-end consumer electronic products like VCRs, DVDs and — natch — hand-held camcorders (everybody is a director these… Continued