Stories by PRNEWS

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be… Continued

Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a… Continued

• Dedicated intranet site: A dedicated intranet site should be a hub for news, relevant information and FAQs. Archive all employee communications on the site for ongoing reference. • Executive blog: A blog from the… Continued

â–¶ CEOs Not Top Dogs in Terms of Reputation: According to new research from Weber Shandwick and KRC Research, CEOs’ reputations are dismal, even in the eyes of those who work for them. Among the… Continued

For some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety… Continued

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in… Continued

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued

Check out these online news release must-haves for building relationships with (and getting coverage from) journalists and bloggers.

Whether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably… Continued

The following outline offers a good template on how to construct an online news release.