Stories by PRNEWS

2010 Digital PR Awards: Social Networking Campaign

October 7th, 2010 by

Winner: Levick Strategic Communications – Supporting the Search for Morgan Harrington When college student Morgan Harrington went missing, Levick and the Harrington family turned to social networks to raise awareness and generate leads. After launching main… Continued

2010 Digital PR Awards: Redesign/Relaunch

October 7th, 2010 by

Winner: Edelman, imc2 and PSC Group – BarillaUS.com 2010 Relaunch Barilla, a leader in the pasta industry, is known for its quality and authenticity. Despite this brand recognition among customers, the company found that its Web… Continued

Social Media Tactics, Measurement Loom Large at Digital PR Summit

October 6th, 2010 by

Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place.

2010 Platinum PR Awards: Green PR

October 5th, 2010 by

Winner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product,… Continued

PR News’ 2010 Top Places to Work in PR

October 5th, 2010 by

We present our 2010 Top Places to Work in PR—the agencies and organizations that match their superb in-house and client PR work with equally outstanding internal efforts to support employees’ personal growth and success. Adfero… Continued

2010 Platinum PR Awards: Firm of the Year (Large)

October 5th, 2010 by

Winner: Ketchum Bolstered by one of the biggest PR agency mergers in history, Ketchum achieved unprecedented, double-digit top-line growth in 2009, as well as record revenue growth in terms of percentage and actual dollars.   Ketchum’s… Continued

2010 Platinum PR Awards: Firm of the Year (Midsize)

October 5th, 2010 by

Winner: Carmichael Lynch Spong Doug Spong, founder of Carmichael Lynch Spong, often reminds his staff of 200+ that the sun never sets on “Spong Nation.” Even in a tough economy, the Minneapolis-based PR firm (with offices… Continued

2010 Platinum PR Awards: Firms of the Year (Small)

October 5th, 2010 by

Winner: Lambert, Edwards & Associates Founded 12 years ago as a public relations and investor relations agency, Lambert, Edwards & Associates has morphed into a full-service PR firm that knows the technical aspects of investor relations… Continued

2010 PR Platinum Awards: Website Marketing

October 5th, 2010 by

Winner: BlueCross BlueShield – What’s the RealCost To engage consumers in the health care debate and give them a better understanding of health care cost drivers and how individual decisions impact costs, Regence BlueCross BlueShield began… Continued

2010 Platinum PR Awards: Video Program

October 5th, 2010 by

Winner: O’Malley Hansen Communications – Sharing the Mama Sagas As a way to build awareness and drive sales of Sara Lee Fresh Ideas pre-sliced deli meat, O’Malley Hansen Communications created the Mama Sagas video and social… Continued