Stories by Dorian Cundick

How to Speak Your Stakeholder’s Language

September 6th, 2013 by

Have you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had

You’ve Made it Through a PR Crisis, But Did You Plan for the Aftermath?

August 26th, 2013 by

Facebook COO Sheryl Sandberg’s LeanIn.org got hammered in the media two weeks ago when Gawker.com revealed that a LeanIn.org editor was seeking an unpaid intern for an editorial role at the organization

Many Brands Fail to Heed Social Media During a Crisis; Your CSR Efforts Can Go Straight to the Bottom Line

August 26th, 2013 by

More than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight Survey by PwC.

Arguing PR’s Case for Owning Social Media

August 26th, 2013 by

The social land grab that started like a California gold rush has morphed into a long-term battle over digital manifest destiny.

Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR

August 26th, 2013 by

Diverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.

How To Decode the ‘Creative Controller’

August 26th, 2013 by

Carmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?”

Traditional PR Efforts Can Provide Support For Investor Relations Goals

August 26th, 2013 by

Investor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positioning themselves for an IPO, or exploring a merger or acquisition.

Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility

August 19th, 2013 by

The U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.

Cross-Functional Efforts Key to Social Marketing

August 19th, 2013 by

The rapid growth of social channels, blogs and LinkedIn has grabbed the attention of professionals throughout most every organization. And public relations departments, of course, have been among the earliest adopters of social media.

Lack of Resources is Cited as a Barrier to Multimedia Storytelling

August 19th, 2013 by

Whether it’s due to a lack of measurement tools, budgetary constraints or simple inertia, there is a disconnect between the rhetoric and the reality when it comes to how communicators can make better use of things live video, audio, animation, gamifiication, slideshows and infographics in their overall messaging.