Stories by Michael Lasky, David Fisher

As PR agencies grow, positions become more specialized and employees begin to fit more neatly into certain, defined roles. As this occurs, it is critical for PR managers to reevaluate their employee classifications to determine which employees should be classified as exempt (not eligible for overtime) and non-exempt (eligible for overtime).

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.

Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.

While hiring a social media guru to guide your expanded PR efforts typically makes good sense, it’s important to find a proven practitioner with the tools to take your marketing to the cutting edge.

In the age of high-technology, PR pros need a different skill set if they want to succeed. There are those who flourish in digital PR and those who tank.

Facebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media.

Leaders in social media for internal communications may offer useful lessons for the rest of us.

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.

Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.