Stories by PRNEWS

With tight budgets and pressure from management to show results, more and more organizations are putting their promotional dollars behind direct marketing. The sophistication of databases and expanding number of channels through broadcast, cable TV,… Continued

1. Twitter hashtags like #pinkslime have attracted thousands of people who voice their opinions on hot-button issues.  2. Top talent will not stay at a company that does not encourage growth.  3. Eight out of… Continued

Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.

â–¶ Financial Journalist Power Rankings: With five journalists in the top 10, The New York Times dominates the rankings of the most influential U.S. financial journalists, according to the 2012 Gorkana Survey of Financial Journalists.… Continued

1. The “Kony 2012” video not only created controversy, it generated 100 million views in six days. 2. It took 24 hours for NPR’s This American Life to post a retraction to its story on… Continued

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.

The Minitel is a Videotex online service accessible through the telephone lines, and is considered one of the world's most successful pre-World Wide Web online services.

Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum.