Stories by PRNEWS

How to Make Your Social Media Policy Stick

February 8th, 2012 by

Matthew Deffebach [Editor’s note: This article is the third in a four-part series on social media. Previous articles are “Blocking Employee Use of Social Media? It’s Time to Rethink Why” and “Social Media Policy a… Continued

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

Measuring the ROI of social media can be a complicated process—but it doesn’t have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the absolute importance… Continued

Exit the Scapegoat at Komen. Who’s Next?

February 8th, 2012 by

As expected, Karen Handel has resigned as VP of public affairs for Susan G. Komen for the Cure. Her resignation can be perceived as part of the organization’s response to the public outcry over its… Continued

Clint Eastwood Replies to Critics With Magnum Force

February 8th, 2012 by

Clint Eastwood’s Super Bowl ad for Chrysler did not make some Republicans’ day, but his no-nonsense rebuttal to criticism is a marvel of concision and emphatic message control. The political impartiality of Eastwood’s two-minute tome… Continued

Bad News for Taco Bell as It Feels Heat From Chipotle

February 6th, 2012 by

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued

Social Media Looms Large in Komen’s Latest Decision

February 6th, 2012 by

Hyperbole may often be used when describing the impact of social media, but over the last month, its power has been undeniable in helping organize people to inspire—or prevent—change. Susan G. Komen for the Cure… Continued

PR News Survey: A Day in the Life of a PR Practitioner

February 3rd, 2012 by

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

February 3rd, 2012 by

I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to… Continued

4 Tips for Great Storytelling: For Public Relations and Life

February 3rd, 2012 by

In PR News we often write about the importance of storytelling. So, we thought, why not go to a professional storyteller for some tips on crafting a compelling tale. Here, writer/performer Slash Coleman, currently at… Continued

CEO Cred Suffers Biggest Barometer Dip in 9 Years

February 3rd, 2012 by

Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued