Stories by PRNEWS

MILLION-DOLLAR PR MAN

May 20th, 1996 by

For two years running, Time Warner Inc.’s top PR officer has topped the $1 million mark in cash compensation, reports our sister newsletter, Media Industry News (min). Tod Hullin, senior vice president, communications and public… Continued

ADVERTISING RULING HAILED

May 20th, 1996 by

The American Association of Advertising Agencies (4As) hailed a recent U.S. Supreme Court decision as a victory for First Amendment- protected advertising. The May 13 decision declared unconstitutional a Rhode Island law prohibiting off-premises advertising… Continued

COMMUNICATION MADE EASY WITH E-MAIL

May 20th, 1996 by

Today’s harried PR executives are finding that electronic mail has become an indispensable tool in their everyday activities. And for many it is probably hard to fathom a time when the only choices of communication… Continued

PRSA COO TO REPORTERS: TRY FUNDRAISING

May 20th, 1996 by

What’s the best field for “downsized” journalists? You might expect the chief operating officer of the Public Relations Society of America to say, of course, PR–especially since so many PR execs did get their start… Continued

MANY YOUNG JOURNALISTS DISSATISFIED WITH OPPORTUNITIES IN PROFESSION

May 20th, 1996 by

PR continues to be an attractive career change for journalists, a new study this month by journalism foundation The Freedom Forum shows. Nearly one-half (43 percent) of new journalists in the survey, “Winds of Change:… Continued

DELTA’S CRASH COMMUNICATION PLANNING

May 20th, 1996 by

Like all airlines, Delta Air Lines Inc. has a formal plan for media and public communication in the event of an air disaster. First: Families, Authorities In the event of an air disaster, communications with… Continued

AIR CRASH PUTS COMPANY IN UNWELCOME SPOTLIGHT

May 20th, 1996 by

A company crisis involving lives lost is always the worst scenario an organization faces. The May 11 Florida crash of an airline operated by ValuJet Airlines Inc. presented the carrier with two difficult tasks: communicating… Continued

HOW TO CRAFT AN IMAGE IN CHINA

May 13th, 1996 by

“In China, perhaps more than anywhere else in the world, building and maintaining a strong corporate image–carefully managing reputation–is critical to the achievement of virtually every company’s business purpose,” said Dian Terry, senior vice president… Continued

CHINA: PR CHALLENGE AND OPPORTUNITY

May 13th, 1996 by

As Western corporations eye the vast and quickly growing Chinese market, PR practitioners charged with executing programs there quickly find that they have much to learn. Insights into what professionals should watch out for there… Continued

CORPORATE PROMOTIONS/HIRES

May 13th, 1996 by

Blockbuster Entertainment Group, Fort Lauderdale, Fla., named Jonathan Baskin as senior vice president, corporate relations. He was director of communications for The Limited Inc.. Meredith Clements was named director of public relations at Philips Media… Continued