Stories by PRNEWS

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BURRELLE’S, SPINWARE START NEW FIRM

August 5th, 1996 by

Media directory and monitoring firm Burrelle’s Information Services, Livingston, N.J., last month combined with PR software company SpinWare Software Publishing to form a new software company, Public Affairs Technologies LLC, (PAT) Lanham, Md. PAT promptly… Continued

THE SATELLITE MEDIA TOUR: A TOUR DE FORCE

August 5th, 1996 by

How times have changed. It used to be that a city-to-city media tour was singularly defined as travelling from city to city to meet the media. Whether by train, plane or automobile, you and your… Continued

TECHNOLOGY STOCK DIP: IR PROS SHOULD HOLD THE COURSE

August 5th, 1996 by

Motorola’s Inc.’s July 9 announcement of lower-than-expected earnings resulted not only in a dip in its stock; it also dragged down the entire technology sector. After a torrid six months in which technology issues had… Continued

CORPORATE AND AGENCY TITLES CHANGING FOR JOBS, FUNCTION

August 5th, 1996 by

Titles of public relations professionals and the functions they oversee are changing across America, though at an incremental rate. In corporations, the term “public relations” is becoming less common. In its place are terms such… Continued

WEB PROMOTION SITES

June 24th, 1996 by

* Submit It! a one-stop shopping site that will submit your site to many places on the Web. It is a free and excellent time-saver; however you can’t tailor your listing for each site and… Continued

YOU’VE LAUNCHED YOUR WEB SITE. NOW WHAT?

June 24th, 1996 by

Attracting visitors to your site takes more than adding your site to search engines and directories. Your Web site must be easily found and linked in huge traffic locations. That is where a new breed… Continued

CORPORATE PR APPOINTMENTS

June 24th, 1996 by

Sandy Allen, who recently stepped down from the top public affairs position at the Federal Aviation Administration (Washington, D.C.), joined Commonwealth Edison , Chicago, as head of corporate communications. Long Island University, Brookeville, N.Y., named… Continued

CORPORATE, DIVISIONAL PR STRIVE TO SUPPORT SALES

June 24th, 1996 by

Widgets, watches or wedding dresses: as a corporate PR executive, you probably know what your company is selling. But are you helping them sell it? To inform the media, customers and employees, PR people need… Continued

PROMOTIONS/NEW HIRES

June 24th, 1996 by

Jody Bolstad joined Arnold Finnegan Martin, Richmond, Va., as director, public relations. She was director of strategic communications at Martin Public Relations, Richmond, before joining AFM, which is a division of Arnold Communications Inc., Boston.… Continued

AGENCY MISCELLANY

June 24th, 1996 by

Worldcom Touts Communication to the United Nations The Worldcom Group, a global network of independent PR firms, issued recommendations about communications in democratic societies at a meeting earlier this month of the United Nations Habitat… Continued