Stories by PRNEWS

July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute, "Technology in IR," Boston, 703/506-3570. August 3-29: Columbia Business School, "The Columbia Senior Executive Program," Harriman… Continued

If you’re a PR exec or professional who’s been wedded to the use of video news releases and satellite media tours, here’s another electronic bride you shouldn’t be forgetting: the Public Service Announcement. PSAs, the… Continued

Money MagazineTime/Life Bldg.-Rockefeller Center New York, N.Y. 10020; Phone: 212/522-1212 Editor’s Note: With a circulation of around 2 million, Money magazine is worth establishing a rapport with because of the number of consumers you can… Continued

Bill McLaughlin provided insight into what it takes to court the right clients to replace lost revenue when a relationship with a major client ends: When considering a new deal, talk to the analysts and… Continued

It wasn’t an easy decision, but choosing not to compete for an account that would have brought in a projected $2.6 million in revenue this year was in fact a wise decision for Lois Paul… Continued

Corporate America has yet to address multiculturalism, and the PR industry, which should be a leader in this realm, has been just as unresponsive. The fact that there are few statistics about multicultural PR, alone,… Continued

On June 16, PR NEWS ran the first group of recent PRSA Silver Anvil Award winners who were recognized at a June 12 banquet. Here’s the remainder of the winners: Marketing Business to Business Financial… Continued

Media analysis is becoming one of the best-leveraged tools for showing whether your messages are being looked at, understood and effectively conveyed by the media. Yet it is a tool gathering dust in the corporate… Continued

Silent Treatment SBC Hush-Hush About Slashing Corp. Comm. Staff Execs at SBC Communications Inc., San Antonio, have resorted to the "no comment" tactic in response to PR NEWS queries about it reducing San Francisco-based Pacific… Continued

On first pitch, a national campaign called "Insurance Minutes" doesn’t exactly scream "hot consumer news vignettes" to local TV news assignment editors who want to know the answer to "Who cares?" in 30 seconds or… Continued