Stories by Ken Jacobs

New business is the lifeblood of any communications agency. While the added income an agency can generate from existing clients is the best and most profitable type, obtaining new clients is critical, because there’s generally a limit to how much additional income even the most satisfied clients will give its agency in a given year.

Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape.

As PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending.

What’s a parent who wants to maintain a successful public relations career to do?

Any thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition.

A rapidly changing talent pool is just one of several key trends in PR and communications.

Video, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges.

With so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers.

In order to innovate, PR pros need a much better appreciation for failure.

PR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content.