Stories by PRNEWS

ON THE RADAR SCREEN Slow News Days An April Fool’s Opportunity The PR folks at Sun Microsystems, typically in the news for some sort of Java-related development, put its tongue in its cheek on April… Continued

This winter, the U.S. Olympic Hockey Team provided us with a perfect example of why denial doesn’t work in a crisis. After they suffered an embarrassing loss in Nagano, Japan, several members of the team… Continued

Starbucks Coffee Company [SBUX] is best known for its lattes, pastries and espresso. But nothing could have prepared the Seattle-based firm for the shots fired in its Georgetown store on July 6, 1997 – except… Continued

Press Policies on Gadgets, Free Products & Other Giveaways In this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight or trip invitation to the Bahamas… Continued

Newsday 235 Pinelawn Road, Melville, N.Y. 11747-4250; Phone 516/843-2700 Close to 1 million people read Newsday every day for both business and lifestyle-tinged buzz. But even though this media outlet is based on Long Island,… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

NEW YORK-Ignoring the Internet as a news and information source isn’t only negligent – it’s missing a keen way of tapping into what consumers and journalists are learning about your company. Keeping in touch with… Continued

NEW YORK-Communicators hoping to maximize their online PR should convey an image that is consistent with corporate standards for a Web site to be successful in the long-term. That was a key lesson culled last… Continued

HMC Mindset, of New York, regularly checks the temperature of the healthcare marketplace by surveying consumers and physicians. The topics tend to be broad and not client specific, according to Geoff Kintgen, an HMC Mindset… Continued

Sr. PR Rep/ADVANCED MICRO DEVICES Responsible for development and execution of PR strategies and plans to communicate with and influence target audiences. Develops, writes and edits a wide variety of materials. Has to be able… Continued