We’re preparing our PR NEWS Guide To Media Relations Services. Whether you’re an SMT or VNR vendor or a crisis expert, here’s your chance to tell the world that you exist. To be listed for… Continued
Stories by PRNEWS
Today’s Global IR Scene: Analysts No Longer Swayed By Mainstream Press; IR Execs Should Rethink Approach
May 4th, 1998 by PRNEWSMost analysts cultivate their own sources through individual contacts and won’t be swayed by an old-fashioned IR approach that focuses on placing positive stories in the mainstream press. The press and equity analysts have had… Continued
New To PR NEWS! JobTracker
May 4th, 1998 by PRNEWSU S WEST is seeking experienced public relations professionals to fill multiple Media Relations positions at two high-growth U S WEST divisions in Denver, each with sales of more than $1 billion. In these positions,… Continued
Industry News
May 4th, 1998 by PRNEWSBusiness Moves NetReflector, UK, hopes to make online market research easier through its InstantSurvey, an information collection engine that enables managers to design and conduct online surveys through Web browsers. Prices begin at $40. Market… Continued
Sharing Risks Pays Off When The Gamble is the Internet
May 4th, 1998 by PRNEWSPR professionals who are willing to roll the dice with startup clients seeking to establish a leading brand in the explosive Internet marketplace can reap exciting profits – financially and professionally. This philosophy made Melody… Continued
Brochureware On The Bayfront: From Static To Striking
May 4th, 1998 by PRNEWSHealth Care Facility Manipulates Home Page To Engage And Direct Users Inward Health care Web sites leave a lot to be desired. Users generally find a collection of digital soundbites that strike a less-than-flattering pose… Continued
Creating Customer Preference Means Distinct Branding Practices
May 4th, 1998 by PRNEWSImagine exchanging insider information about your PR and marketing practices with your competitors – not your typical corporate benchmarking approach. But that’s what some forward-thinking communicators are doing in order to distinguish their services and… Continued
Mark Your Calendar
April 30th, 1998 by PRNEWSMay 3-5: Healthcare Strategy Institute’s Third National Forum on Customer Based Marketing Strategies. Phoenix. 847/869-8482. May 11-12: Integrated Healthcare Report’s First Annual Symposium on Integrated Healthcare for the Next Generation of Medicare and the Coming… Continued
The News Monitor
April 30th, 1998 by PRNEWSParenting Program Reduces Preterm Births The Araz Group (TAG), a managed healthcare company in Bloomington, Minn., is achieving healthier pregnancies by promoting early intervention and stressing consistent prenatal care to expectant mothers. The results of… Continued
Creating Multiple Client-Single Agency Co-Marketing Synergy
April 30th, 1998 by PRNEWSWhat happens when a small biotech company and a large pharmaceutical corporation hire one public relations agency to publicize their next "best-selling" product? Too many cooks in one kitchen? Not necessarily. With a trend toward… Continued