Stories by PRNEWS

Recent PR account wins General Ambit Marketing Communications (Ft. Lauderdale) has been retained by Community Communications (Alabama) to handle PR for a new book called Broward County.Gateway to the World. Baileys Original Irish Cream Liqueur… Continued

PR PRO/Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong analytical… Continued

Public relations professionals risk falling into several media relations traps because they work under some incorrect assumptions about media behavior and journalists’ goals. Here are six common misconceptions and some solutions to avoid them. Mistake… Continued

Given the University of Maryland’s recent decision to abolish its undergraduate PR sequence, communication pros find themselves debating what constitutes a good PR background. The vote to eliminate several undergraduate communications sequences in favor of… Continued

Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare public relations professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong… Continued

Hospital Appoints New ‘Chief Cuddler’ on Mother’s Day To mark the launch of its 1998-99 Maternity Education Program, St. Luke’s Hospital in San Francisco appointed a new "Chief Cuddler" on Mother’s Day. The Cuddlers Program… Continued

Agreements May Violate Anti-Kickback Laws Marketing and billing consultants who work with medical supplies should pay particular attention to a recent advisory opinion issued by the Office of the Inspector General (OIG) of the Department… Continued

The story about a cutting edge procedure called "delayed interval delivery," which allowed a mother to deliver twin boys 92 days apart, catapulted the Rockford Health System (RHS) into the national spotlight. The January 1997… Continued

Women Are Naturally Brand Advocates Women are more likely than men to act as brand advocates, reports a new study by The Intuition Group, the market research unit of the WPP Group, a full service… Continued

VNR Reaches More Than 100 Million Nationwide Getting the word out about Pfizer’s Viagra, the alleged wonder drug for impotence, didn’t require the usual media courting. Instead TV stations were as eager to get the… Continued