Stories by PRNEWS

On the Radar Screen Where There’s Smoke, There’s Fire The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze… Continued

Medialink, New York, is releasing (July 27) its free "The Webcasting Handbook – A Practical Guide to Video & Audio on the Web." Here, PR NEWS provides you with an exclusive sneak preview of some… Continued

Press Policies on Gadgets, Free Products & Other Giveaways Each month, we’ll look at "gift policies" of three media organizations. Please e-mail editor Debra Murphey at dmurphey@phillips.com with suggestions for Media Monitor profiles. Publication: Baltimore… Continued

United Press International, the time-honored wire service that became a sleeping dog after slipping into bankruptcy in the 1980s and 1990s, previews its new image next month, based on Internet-delivered knowledge packages. The debut is… Continued

Breaking Account Win; Search for New Firm PR NEWS has learned that Goddard Claussen, a Washington-D.C. based public relations and public affairs firm, will again partner with the Health Insurance Association of America (HIAA), also… Continued

Brownstein Group Advertising and PR (Philadelphia) will handle PR for Frankford Candy Company (Philadelphia) makers of Peter Pan Peanut Butter Cups with its brand of product "finger printing." Danlee PR (Red Bank, N.J.) becomes the… Continued

When Procter & Gamble launched its fat-free cooking oil, Olean, to the national media in February, it used several catchy fat-focused analogies to demonstrate American fat consumption. For example, one print ad featured a train… Continued

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814. July 15 "Spring 1998 Universal Accredidation… Continued

Breaking TRENDs Latin Market Sizzles:Clippings Increase The Latin American market has been a hotbed for PR and the media and a recent statistic released to PR NEWS confirms that. International Media Services, Inc., Miami, had… Continued

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Sacramento Bee Circulation: Weekday, 282,594,… Continued