Stories by PRNEWS

Key Contacts: Food & Wine

May 31st, 1999 by

1120 Avenue of the Americas New York, NY 10036 Fax: 212/764-2177 http://www.foodandwine.com Just by looking at the cover of this upscale food magazine, you can discern that any story ideas should reflect the finer things… Continued

Media Insight

May 31st, 1999 by

The Today Show 30 Rockefeller Plaza Suite 304 New York, NY 10112 If the Ivory Tower of journalism really does exist, you’ll find it with producers at The Today Show. This morning show may be… Continued

‘Yeah, Baby!’ – Software Company Uses Life-Sized Austin Powers for PR Plug

May 31st, 1999 by

If Austin Powers arrived at your office in a box, chances are you’d take notice – and then probably call the police. But 26 top-tier business reporters and editors didn’t need to alert the authorities… Continued

PRSA Ethics Board Takes Complaint To the Public, But Is It Ethical?

May 31st, 1999 by

We’ve lost count, but there’s another round between Jack O’Dwyer and the Public Relations Society of America to report. In a rather terse letter to Richard Newman (CEO of The Newman Group), Bob Frause, chairman… Continued

Integrated Marcom, Not Advertising, is Key to Reaching Women

May 31st, 1999 by

NEW YORK – Although direct-to-consumer advertising in the U.S. is expected to climb to $1.7 billion by next year, this heavyweight branding is not getting the attention of women – the primary healthcare decision-makers for… Continued

Coming Up in PR NEWS

May 31st, 1999 by

June 7: Platinum PR Winners!!!! Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads Advertising inserts Sponsorships of contests, special supplements and directories Banner… Continued

Job Tracker

May 31st, 1999 by

PUBLIC RELATIONS SPECIALIST: PriceWeber, a $63 million marketing communications firm in Louisville, KY, seeks a PR professional with a minimum of five years of agency/client experience. Requires strong writing skills and experience in business-to-business media… Continued

Industry News

May 31st, 1999 by

As Electric Industry Changes, Some Companies’ Brands Grow Stronger As deregulation plays out in the electric industry, Charlotte, N.C.-based Duke gets high marks for presenting a strong brand image during an era when many power/utility… Continued

The Learning Curve: Develop Programs To Bring PR Newcomers Up to Snuff

May 31st, 1999 by

The Weber Group has definitely made its mark on PR, no doubt with the help of its bold CEO Larry Weber. But when it comes to making sure that junior-level and newly hired communicators develop… Continued

Media Insight

May 27th, 1999 by

The Denver Post 1560 Broadway, Denver, CO 80202 Although the Denver Post doesn’t have a dedicated health section, health news gets major ink in the A section (hard news), business section and metro section. The… Continued