Stories by PRNEWS

NCQA Monitors PPO Quality The National Committee for Quality Assurance, which accredits managed care plans, will soon expand its oversight role with the nation’s preferred provider organizations (PPOs), a huge healthcare sector that hasn’t been… Continued

The variety of healthcare market research software and services can be overwhelming for industry marketers and new business strategists. This new monthly department in Healthcare PR & Marketing News highlights the latest in Internet programs,… Continued

Agency’s Self-promotional Paper Airplane Campaign Soars To spark new business interest, BGMHealth Communications is promoting its own agency healthcare expertise with a campaign strategy based on a bold marketing paradox. The Venice, Calif. agency is… Continued

Frank Messages Emphasize Importance of Teen HIV-Testing Effort When the Adolescent AIDS Program at Montefiore Medical Center in Bronx, N.Y. began targeting teens with an HIV testing initiative several years ago, its "in your face"… Continued

DTC Ads Create Unwanted Side Effects The $1.35 billion dollars pharmaceutical companies are spending on direct-to-consumer ad campaigns is creating some undesirable side effects – like driving business to rival manufacturers. No matter how persuasive… Continued

ARLINGTON, Va. – If your last lesson in ethnic marketing was a decade ago, you better go in for a refresher course. The relationship between ethnic groups and healthcare is dramatically changing. Minority groups in… Continued

Online discussion lists generate huge followings among healthcare-hungry Web users but providers aren’t tapping into their full potential. Chances are there’s an online mailing list that supports every medical condition or disease a doctor can… Continued

Crisis Communications Refresher Strategies; Childrens Hospitals Get Cutting-edge Video Technology; How to pitch a heavy-hitter federal healthcare agency. Do you know about all the advertising opportunities with this publication? To find out about… Display ads… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Internal… Continued

We’re Talking About Your Health (http://www.healthtalk.net) B-98 FM/KMBZ 980 AM Wichita/Kansas City, Kan. The demand for alternative health experts on radio airwaves provides an exciting opportunity to position your alternative treatments and experts to a… Continued