PR Newswire on the Block: Britain’s UBM Plc confirmed last week it’s in “highly preliminary” talks to sell press release distribution service PR Newswire
Stories by PRNEWS
How Do Journalists Truly Feel About PR’s Spray & Pray Approach? You May Not Like the Answer
October 5th, 2015 by PRNEWSWe asked journalists and PR pros about ways to build better relationships with each other.
Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation
October 4th, 2015 by PRNEWSPaying attention to finances and products as well as so-called softer categories, such as corporate citizenship, governance and workplace morale, is necessary to build and maintain a brand’s reputation, which, as is well known, can be crucial during and after a crisis.
PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts
October 4th, 2015 by PRNEWSWhile many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed
How to Build the New, Trusted VW: 4 PR Views
September 28th, 2015 by PRNEWSWe ask 4 PR pros to discuss Volkswagen’s future.
5 Mantras to Adopt for Proactive Media Relations
September 28th, 2015 by Myra Oppel, REGIONAL COMMUNICATIONS VP, PEPCO HOLDINGS INC.5 tips for proactive media relations.
5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram
September 28th, 2015 by CHARLENE MACIELAG, GLOBAL SERVICES MEDIA TEAM, FEDEX SERVICES5 tips from FedEx about using Instagram to tell brand stories.
8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics
September 28th, 2015 by Matt Cooper, CEO, VisuallyAsk any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA
The Week in PR
September 28th, 2015 by PRNEWSFormer Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with
ESPN’s PR Chief Shares His Career-Building Mentoring Secrets
September 28th, 2015 by CHRIS LAPLACA, SVP, CORPORATE COMMUNICATIONS, ESPNI love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.