Stories by BY LIZ MAIR, PRESIDENT, MAIR STRATEGIES LLC

These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.

Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.

Brands: Twitter continues to commit news. After laying off 8% of the workforce two weeks ago.

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?

The question everyone seems to have is: How do I grow and succeed? Here are seven tips to consider.

Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.

MSLGroup and parent Publicis Groupe reached a proposed settlement with plaintiffs valued at nearly $3 million in a gender discrimination suit.

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.

The killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction.