Stories by PRNEWS

The PR NEWS “Guide to Best Practices in PR Measurement” includes strategies and tips for measuring internal and external PR efforts, plus case studies on successful measurement campaigns and advice on how to measure media… Continued

Spring O’Brien kicks off a series of media tours and special events for the Hong Kong Tourist Association…Colorado-based casino company Black Hawk Gaming & Development bets on Carl Thompson Associates to maximize shareholder value over… Continued

If there’s any doubt that online communication strategies will become an integral part of every future PR job, here’s a reality check. The Web-based customer management firm CyberDialogue estimates that today’s average “online adult” will… Continued

A good PR executive is hard to pin down these days. The latest research by the Association of Executive Search Consultants shows that headhunter searches in the advertising/PR category jumped 43% in 1999. (212/398-9556)

Whether or not you believe the theory that management consultants are competing head-to-head with PR firms for business, one thing is certain: they’re conducting their recruiting efforts like seasoned PR pros. The Boston-based Parthenon Group… Continued

Personalizing Your PR Forget that special media contact on his birthday? Did another employee’s anniversary go by without recognition? For the calendar-clumsy, Card-care can help take care of personal PR by delivering timely, personalized cards… Continued

When their future was threatened by a U.S. Supreme Court ruling, credit unions turned to PR to garner public sentiment and positive media coverage. The grassroots effort, coupled with intense lobbying, led to a big… Continued

For proof that PR has stepped up its strategic role in the new economy, look no further than the 2,000+ mergers announced in the first quarter of 2000 (worth $455 billion, according to Mergerstat.com). Communication… Continued

If there were an opportunity for growth in your market, how soon would you know about it? With the latest market research-on-demand tools available, this question isn’t as intimidating as it once was. The ability… Continued

In the hectic and unpredictable world of agency public relations, striking a balance between work and family sometimes can feel like walking across a tightrope. But it is possible to make that balancing act work.… Continued