While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.
Stories by Pauline Draper-Watts
Tip Sheet: The 7 Underlying Principles of PR Measurement
October 24th, 2011 by Pauline Draper-WattsWhile the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.