Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story.
Stories by Meg O'Leary
Once Upon a Time There Lived a Plot: The Importance of Storytelling
September 22nd, 2011 by Meg O'LearyOnce Upon a Time There Lived a Plot: The Importance of Storytelling
September 22nd, 2011 by Meg O'LearyThough we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story.