Stories by Lucia Davis

Co-Winner: Fuse Three campaigns highlight exactly how well Fuse excels at media relations: The Pepsi “MAX It Now Challenge,” the 2012 Dew Tour and The Ultimate Fighting Championship’s (UFC) Octagon Nation Tour. The Pepsi “MAX… Continued

Winner: Weber Shandwick Weber Shandwick needed to make itself as social on the inside as it had become externally. In the summer of 2012, the agency announced it was repositioning itself around the phrase “engaging,… Continued

Winner: Marina Maher Communications Marina Maher Communications was behind one of the most iconic, not to mention pro-women, campaigns to come out of the London 2012 Olympics: P&G’s “Thank You Mom” campaign. According to research… Continued

Winner: rbb PR rbb PR created a powerful public relationship program that connected the Ringling Bros. and Barnum & Bailey Circus  with an untapped American audience: Hispanics. Crafting a campaign that revolved around the American dream,… Continued

Winner: Waggener Edstrom Worldwide In an industry rife with competition, coming out on top with best-in-class marketing communications takes a unique blend of talent, creativity and hard work. Waggener Edstrom showcased all three in its… Continued

Winner: The Marcus Group In honor of its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of throwing a party to celebrate, TMG decided to donate a full… Continued

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.

Here’s a fascinating comparison of two social media behemoths from Social Annex. The graphic takes a look at everything from what people are doing on the platforms to the demographics of users.

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.

You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?