Stories by Larissa Von Lockner

The recent rise in popularity of live video has many brand marketing plans in a bit of a tailspin—if you’re not leading in the space and killing it, you’re falling behind and struggling to stay relevant

[Editor’s Note: This regular feature asks communicators to spot trends and discuss their reactions to them. In this edition we hear from Larissa von Lockner, PR & social media manager, PwC.] The Trend: We’ve all been there. You’re scrolling through your social feeds wondering what your friends and family are up to and you just can’t escape the those targeted ads. Those shoes you found last week during your lunch break—the ones you added to your shopping bag but never bought—they’re haunting you!