Stories by Kaylee Hultgren


Mastercard Chief Marketing and Comms Officer on Integrating Communications

April 18th, 2024 by

The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.

Demonstrating PR Impact Through Earned Media Metrics

April 10th, 2024 by

As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.

Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Corporate Communicators

March 6th, 2024 by

An IPR webinar on March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management.

Black men in PR leadership

Why There Aren’t More Black Men in PR – And Why It’s an Industry Issue

March 1st, 2024 by

A Museum of PR Event on Feb. 18, titled “Celebrating Black PR History 2024: Where Are All the Black Men in PR,” hosted an intergenerational panel to discuss the issues facing Black men in PR today, strategies to attract more of them to the industry, and share their own experiences.

Q&A With IPR Measurement Commission: Top Issues on the Minds of Members

February 14th, 2024 by

The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.

Communications Strategy: Three Fundamental Aspects to Building a Movement

February 2nd, 2024 by

Lulu Cheng Meservey, former EVP, Corporate Affairs and Chief Communications Officer at Activision Blizzard, shares lessons on internal communications, board governance and building movements through messaging.

The Latest Trends in PR Measurement: Q&A With Paine Publishing CEO Katie Paine

January 25th, 2024 by

Measurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more.

How United Airlines Integrated Comms Into Strategic Company Decision-Making

December 15th, 2023 by

United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.

Landing a C-Suite Role: Q&A With CMOs Who Began in PR

December 1st, 2023 by

PRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.

PRNEWS Announces 2024 Agency Elite Top 100

November 27th, 2023 by

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.