Stories by Joe Zappa

Digital chatting artificial intelligence chatbot. Chatbot, chatGPT, robot application, conversation assistant concept. AI, Robot application and global connecting. Human feedback learning technology.

The Obsession with Generative AI is Part of a Broader PR Problem

August 30th, 2023 by

Marketers and PR pros often become obsessed with tactics to the detriment of strategy. Generative AI is just another tool, reminds our author. The most impactful PR professionals will take advantage of tools to achieve strategic objectives without getting blinded by the latest shiny objects.