Stories by Judith Ingleton-Beer

pros and cons on paper

Pros and Cons of Using ChatGPT for B2B Comms

June 28th, 2023 by

IBA International CEO Judith Ingleton-Beer weighs in on the pros and cons of ChatGPT for PR and Marketing: The areas it does better, the areas it does not do well, and the growing copyright and ethical issues it creates.