Stories by Jessica Baxmann, SAP


4 Tips to Help You Communicate Innovation Boldly While Avoiding Recklessness

May 11th, 2018 by

Speed has become an inevitable part of modern business, particularly in the technology sector, where companies must constantly innovate to survive. This has implications for communicators, who need to make decisions about how and when to publicly discuss innovation efforts. Jessica Baxmann, the executive communicator for SAP’s Chief Innovation Officer, shares 4 lessons about telling your brand’s story quickly and well while avoiding attendant pitfalls.