Stories by Jaya Koilpillai Bohlmann

In this second of a three-part series about the PR pro’s role in communicating change, the author discusses how to assess what attitudes your stakeholders have regarding change. This is easier said than done as attitudes likely will differ between groups of stakeholders, regions and professions. Owing to its importance and sensitivity, change requires communication that is multi-dimensional. This is a time for two-way communication.

Change is a constant, and PR pros can learn how to manage themselves and their teams, with the right knowledge. The author begins a how-to series to provide the foundation of change management from a communicator’s perspective, with engagement at its core. The techniques explained will be immediately useful to you, your brand and organization.