Stories by Iris Dorbian

When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has… Continued

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related… Continued

One of the best ways to get free publicity is to offer yourself as the local angle to national or international stories you see in print or on TV or radio. Local media are hungry… Continued

Anyone who has ever read a book on sales or taken a sales course has heard it – on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales… Continued

According to Deloitte’s Annual Holiday survey, the "green" movement continues to build momentum. More than four out of 10 consumers (44 percent) are willing to pay extra for green gifts this holiday season. Of those,… Continued

Corporate real estate (CRE) executives are less likely to be willing to pay a premium for green office space than they were a year ago, even though more of them see energy and sustainability as… Continued

According to the reputational risk radar RepRisk, the top ten most environmentally and socially controversial companies in October 2008 were: Sanlu, Yili, Wal-Mart, BAE Systems, Chevron, BP, Exxon Mobil, Fonterra, Shell, and Monsanto. Last month’s… Continued

A successful speaking program consists of identifying and generating a full calendar of potential speaking opportunities in a specific business arena, and then creating a targeted speaking submission or pitch to be considered as an… Continued

In this new era of social responsibility, what you don’t do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that… Continued

Some PR’s may claim “personal media contacts” are the key to successful PR. Exercising these media contacts may involve them charging meals and drinks to your account. Don’t entertain this notion. Good PR is about… Continued