For companies seeking to go green, here are 10 excellent guidelines: 1. Embrace a holistic cultural commitment to being green; reject greenwashing as an option. 2. Educate your organization about a “triple bottom line of… Continued
Stories by Iris Dorbian
Into Greener Pastures
November 3rd, 2008 by Iris DorbianWalgreens is developing a test store to meet top environmental standards. To take the company’s green efforts in building construction to the next level, Walgreens is developing a test store in Mira Mesa, Calif., which… Continued
Media Pros Want 24/7 Online News Access
November 3rd, 2008 by Iris DorbianPublic relations practitioners who want insights regarding journalists’ use of online newsrooms, blogs, RSS and social media now have research to guide their media relations practices. The second annual study conducted by Bulldog Reporter and… Continued
How To Respond to Media’s Facts and Opinions
November 3rd, 2008 by Iris DorbianA recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a… Continued
Using Twitter to Join the Conversation
October 30th, 2008 by Iris DorbianMillions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing… Continued
Measuring Social Media Efforts: How & Why You Need to Do It
October 30th, 2008 by Iris DorbianLike PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s… Continued
Seven Ways to Get the Media Attention You Deserve
October 29th, 2008 by Iris DorbianTackling the complexities of media relations can be a taxing proposition. But it doesn’t have to be that way if you follow these guidelines: 1) Retain qualified help. Media relations is more complex that it… Continued
Carbon Conscious City Creates Green Aura Through ‘Protection Action’
October 29th, 2008 by Iris DorbianThe City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market… Continued
Media Relations Damage Control: How to Prevent Your Interview From Becoming a Mess
October 27th, 2008 by Iris DorbianForget the old saying about things being "beyond control." As PR professionals, you know this is a rule not to heed seriously given what you go through every day. Following are some measured steps to take with… Continued
Evolving Notions of Corporate Responsibility: Seizing the Next Horizon
October 27th, 2008 by Iris DorbianAll the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community. But once again, quite a bit of emphasis is focused on… Continued