The Bayer USA Foundation recentlly announced that it has awarded a $135,000 grant to ASSET Inc. (Achieving Student Success through Excellence in Teaching), the science education reform program Bayer helped to create in Southwest Pennsylvania… Continued
Stories by Iris Dorbian
The CRO Offers Members Enhanced Access to Corporate Responsibility Reports
March 31st, 2008 by Iris DorbianCRO (Corporate Responsibility Officer), a unit of business media publisher Crossing Media, has begun providing enhanced access to CRO member companies’ corporate responsibility and sustainability reports through a content partnership with the U.K.’s CorporateRegister.com, which… Continued
BASF Presents Its First Carbon Balance
March 24th, 2008 by Iris DorbianBASF is the world’s first company of its kind to present a comprehensive carbon balance for its operations. The results show that BASF products can save three times more greenhouse gas emissions than the entire… Continued
Companies Prepare to Share Climate Strategies at Conference
March 17th, 2008 by Iris DorbianLeading manufacturers are gearing up to share their climate strategies at the inaugural Sustainable Manufacturing Summit on April 8-9 in Chicago. "Sharing non-proprietary information improves total collective corporate effectiveness in design and implementation of sustainability… Continued
Weber Shandwick China To Build Belgian Brewer’s CSR Rep
March 10th, 2008 by Iris DorbianWeber Shandwick China has been engaged by InBev, the world’s leading brewer to build the Belgium-based brewer’s corporate reputation in China through corporate social responsibility benchmarking, media communications and public affairs. “InBev’s goals are to… Continued
Companies Need to Invest in "Green" Before Talking Green, Says Survey
March 10th, 2008 by Iris DorbianEcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, has just released the results of the third EcoPinion survey on green brands and brand messaging. The third… Continued
New Study Shows Global CEO Turnover Increase in Last Year
March 4th, 2008 by Iris DorbianCEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant… Continued
Toys for Tots launches Literacy Initiative
March 4th, 2008 by Iris DorbianAfter 60 years of delivering holiday joy to millions of disadvantaged children, the Marine Toys for Tots Foundation is launching its first year-round initiative, the Toys for Tots Literacy Program. This new initiative will offer… Continued
Study Shows Differences in How the Sexes Consume Online/Network Video
February 20th, 2008 by Iris DorbianAccording to a recent Nielsen study, men and women consume online video differently. Following are some of those findings: Per Nielsen’s data for December 2007, Women lead online network TV viewing, whereas men are drawn… Continued
Be Green Before Going Green
February 19th, 2008 by Iris DorbianThe rush to green is officially on. Almost daily another eco-friendly product is launched with the promise of a healthier you and a greener planet to boot. And no wonder. According to the Natural Marketing… Continued