Encouraging employees to use their professional skills in volunteer work, leaders at the Summit on Corporate Volunteerism have just kicked off a national campaign to engage more of America’s business professionals in the work of… Continued
Stories by Iris Dorbian
Partnering with NGOs
February 6th, 2008 by Iris DorbianFor the past several years Nike has worked with the Global Alliance for Workers and Communities (GA), a non-governmental organization dedicated to improving the workplace experience in developing nations. Citigroup has a longstanding relationship with… Continued
Corp Communications Chiefs Have Longer Tenures, Says New Study
February 5th, 2008 by Iris DorbianAccording to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list. Also, findings reveal that the professional background,… Continued
Wearing the Green Mantle Carefully
February 4th, 2008 by Iris DorbianMany companies now emphasizing their green bona fides have found it can backfire if the makeover is more PR than operational. For example, as the green movement got traction in the 1990s, one firm boldly… Continued
Planning Events on a Budget
January 31st, 2008 by Iris DorbianIt seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s… Continued
The Rewards––and Risks–– of Corporate Sustainability Marketing and Initiatives
January 29th, 2008 by Iris DorbianYou are proud of your corporation’s commitment to being a responsible citizen, and rightly so. Yet you face constant questions from advocacy groups and their allies in the media about your products and production processes.… Continued
Six Sites You Should be Pitching
January 28th, 2008 by Iris DorbianForget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web… Continued
Surveying Sustainability
January 24th, 2008 by Iris DorbianIn this age of proliferating CSR information, it seems a week doesn’t go by without a new "green" survey. Whether the poll focuses on green technology or attitudes toward the environment, there is bound to… Continued
How Can Nonprofits Secure Corporate Social Responsibility Funds?
January 16th, 2008 by Iris DorbianWhen seeking out financial sponsorship from corporations, nonprofits should avoid making initial inquiries with a financial wish list. "The first thing you should do is not go in talking about money," says Eric Phelps,executive director… Continued
How to Woo Reporters and Keep Them on Your Side
January 16th, 2008 by Iris DorbianCultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what… Continued