Stories by Diane Schwartz


Thought Leader or Action Hero: Which Do You Prefer?

February 9th, 2012 by

It was a Eureka moment for me the other day when I was chatting with a long-time communications and branding consultant who expressed annoyance at the term “thought leadership.”  Given that I use that term… Continued

Finishing, The Manning Way

February 7th, 2012 by

By now you are either bleeding blue with glee that the NY Giants won the Super Bowl or you are on Gisele’s case for dissing husband Tom Brady’s teammates. Either way, you have to agree that Eli Manning is a class act. His press conference o…

Madonna is Nervous About Her Super Bowl Gig: Let’s Help Her Out!

February 1st, 2012 by

She may strike a pose like no other, but Madonna is a nervous wreck about her half-time show during Sunday’s Super Bowl. In interview after interview this past week, she’s mentioned how “nervous” she is. You might be thinking, &…

It’s Time for a PR Industry Debate; Here are the Topics

January 24th, 2012 by

Let’s assume for a second that PR professionals do not agree on all issues. And let’s assume we have the opportunity to stage a PR Industry Debate, in the same “interesting” fashion as this year’s Republican debates.  Bro…

Cruise Ship Crisis: What the PR Industry Should Be Talking About

January 17th, 2012 by

After the partial-sinking of the Italian cruise ship Costa Concordia last Friday off the Tuscany coast resulting in at least 11 deaths and dozens still missing, the media coverage has been a balance of soft stories (one couple took the cruise instead o…