Stories by David Hamilton

By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.

For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”