Stories by Danielle Aveta

Before tweeting, ask yourself, "Would I tweet this content if I didn’t work for this organization?"

With president Michael Francis out after only eight months, how should the retail company’s internal communications group handle its messaging?

With president Michael Francis out after only eight months, how should the retail company’s internal communications group handle its messaging?

If you’re fresh out of school, then you’ve probably noticed that competition for PR jobs is fierce. Here are some job interview tips that may help set you apart from the pack.

If you’re fresh out of school, then you’ve probably noticed that competition for PR jobs is fierce. Here are some job interview tips that may help set you apart from the pack.

Michelle Obama has created her own Pinterest account, and here are some tips that may help her increase her reach. You’re welcome, Michelle!

Michelle Obama has created her own Pinterest account, and here are some tips that may help her increase her reach. You’re welcome, Michelle!

Facebook is exploring the option of allowing children under 13 to open accounts, but the move is bound to create PR headaches it can’t afford.

Facebook is exploring the option of allowing children under 13 to open accounts, but the move is bound to create PR headaches it can’t afford.

A "leaked" video of Madonna in rehearsal goes viral and then disappears, generating publicity for an entertainer who has yet to lose her touch.