Stories by Brian Greene


Twitter’s New Data Dashboard Simplifies Account Security

July 16th, 2015 by

Twitter’s new dashboard makes finding important security information much easier, and it could help brands and organizations stop potential issues before they start. On Twitter—where trolling, hacks and security breaches are par for the course—every little bit helps.

Succession Planning Is Critical After Ellen Pao Resigns as Reddit CEO

July 13th, 2015 by

For all brands and organizations, Reddit included, succession planning is an unpleasant but necessary fact of life.

How Facebook’s News Feed Updates Will Impact PR

July 9th, 2015 by

Facebook’s ever-changing News Feed algorithm has morphed again, this time with the introduction of new tools that allow users to select whose content they see first, find new pages to connect to, unfollow people to hide their posts and reconnect with people they’ve unfollowed.

Why You Need a Social Media Calendar and How to Create One [Infographic]

July 6th, 2015 by

A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items such as company milestones, product launches and holidays to keep in mind when creating content.

Toyota’s PR Chief Resigns Two Weeks After Prescription Drug Arrest in Japan

July 2nd, 2015 by

Julie Hamp, Toyota’s PR chief and the highest-ranking woman in its 77-year history, has resigned from her post, nearly two weeks after being arrested on suspicion of illegally bringing painkillers into Japan

How the World Uses Twitter in 2015 [Infographic]

July 1st, 2015 by

Twitter has consistently proven itself to be a powerful vehicle for information dissemination. For communicators who use it in hopes of generating awareness, subscribers, traffic and leads, knowing who is on the platform and how they use it is essential.

Media Relations Lessons From the Supreme Court’s Obamacare Ruling

July 1st, 2015 by

Last week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down.

Donald Trump: The Great Communicator?

June 30th, 2015 by

Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it’s a bold one—but for him and for the Trump brand, it works.

Quality Videos Start With Sharp Listening Skills

June 29th, 2015 by

Is your organization making its case using video? Do you have optimized video hitting all of the important points and telling your company story in a visually engaging way?

Periscope Pointers for Optimal Live Streaming

June 29th, 2015 by

Brands are using Periscope to broadcast product launches, news updates, advocacy campaigns and internal events, keeping their audiences in sync with what’s happening at their organizations in a whole new way.