Stories by Arthur Solomon

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7 Ways to Separate Yourself From the Pack When Pitching the Media

February 2nd, 2012 by

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

How to Choose an Athlete Spokesperson

November 3rd, 2011 by

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

How to Choose an Athlete Spokesperson

November 3rd, 2011 by

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

24 PR Certainties for This Year—and Next Year

March 18th, 2012 by

You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.