Stories by Adam Snyder

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A Potential Crisis on the Business Roundtable Statement’s Anniversary

August 19th, 2020 by

Today marks the one-year anniversary of the Business Roundtable’s Statement on the Purpose of a Corporation. Corporate communication veteran Adam Snyder believes the 181 companies that signed the statement have yet to effect significant changes. He offers three ways they can start.

Memo to Brands: Use Social Media to Spread Your Culture, Not Sell Products

October 17th, 2017 by

Mitsubishi VP Adam Snyder has a modestly radical proposal for brand marketers: use social media to make people aware of your culture and values, post sales pitches elsewhere. Snyder’s approach has an historical perspective. Will marketers heed his words?

5 Steps That Will Make Your Content Marketing Program More Successful

August 15th, 2017 by

Content marketing is a team sport, or should we say a sport of teams? That’s because both content creators and salespeople need to collaborate on developing content. The goal of branded content is to create material that meets the needs of decision makers, although that’s often not done. The result is content that fails to support the business’s goals. Here are 5 steps to help brands avoid this dilemma.