71% of PR Pros See Responsibilities Growing, Though 64% See Flat Budgets and Headcounts

Begging Charles Dickens’s pardon, for PR it’s the best of times and the worst, according to a new survey about organization from PRNEWS and the Institute of PR (IPR). More than 300 respondents tell us communication is in demand across the company, yet budgets and headcounts are stuck.

First, the good news: communicators’ responsibilities are growing (see Charts 1 and 2). A rousing 81 percent say PR’s responsibilites have increased during the past two years (chart 2). In addition, the survey shows a significant majority of communicators (71 percent) believe this trend will continue, at least in the near term (see Chart 5).

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