Archive: January 2018

In a move that was long overdue, Instagram announced that it would allow for scheduling of posts ahead of time—but with a twist. You can’t schedule a post directly on the app, but you can schedule through one of Instagram’s partners, such as Hootsuite, Sprinklr or Sprout Social. The feature, announced yesterday, has long been on the wish list of social media managers looking to simplify content management on the platform, and is the latest in a series of updates being rolled out for the Instagram Graph API redesign.

While analysts are scrambling to digest Tuesday’s announcement from Amazon, Berkshire Hathaway and JPMorgan Chase about their new healthcare alliance, the PR perspective, at least at the outset, seems less complicated. It was a tremendous win for the trio of companies in terms of internal and external communications as well as reputation management.

In her nearly two decades as a PR pro, Maire Griffin, VP, global communications for the Wyndham Hotel Group, has been a witness to many changes in the PR pro/reporter relationship. What hasn’t changed is the need to work equally hard on relationships with internal and external stakeholders. One feeds into the other, and back again.

Twitter announced its first ever #BrandBowl, a competition that will award prizes to brands whose commercials are most often referenced on the platform during the game. But the awards aren’t dedicated only to those who can afford the astronomically priced ad space: One award category gives every brand a fighting chance.

The final article in this 5-part PR News/PublicRelay series about data and measurement profiles three rising communicators leaders. Each of them is a firm believer in data-centric communications, yet none of them is what you’d call a numbers nerd. They all learned to embrace data analysis on the job, not in college.

The start of the year means many things: new goals, fresh opportunities and, of course, the annual Trust Barometer report from Edelman. This indicator of global attitudes has been a sobering read during the past few years. It’s not too much different in 2018, although media’s low trust factor hasn’t slipped too much.

Our weekly roundup of trends, news and personnel announcements in PR and marketing. This week’s stories include several about the Dr. Larry Nassar scandal at Michigan State University, Cision closes its deal to acquire PRIME and Rupert Murdoch suggests Facebook and Google pay for the premium content it carries.

We know brands and fans of brands take photos and post them on Instagram and Tweeter. So which brands find that their logos are pictured the most on those two visual platforms? Brandwatch looked at 100,000 brands to find out.

It’s not a secret that Americans lack confidence in the media. Here’s another study verifying that point and offering findings that are very close to those contained in the Edelman Trust Barometer. Once again fake news is a huge issue, the study finds.

The practice of buying social media followers has been around nearly as long as social media itself. And it’s still unclear whether platforms like Twitter and Facebook are responsible for weeding out the fake accounts. So, how can a brand separate influencer fact from fiction?