Archive: September 2017

We’ve come to expect that social video is powering consumer engagement with influencers’ posts. Not so fast. In August, a traditional month for vacations, consumer engagement with Travel influencers’ content was heavy, but engagement with their videos was way, way off, according to data provided exclusively to PR News by Shareablee.

It seems to be all over but the shouting concerning the Graham-Cassidy bill, which was meant to replace Obamacare. Late last week TV’s Jimmy Kimmel mentioned a coalition of 16 healthcare nonprofits that fought against the measure. We contacted them to find out what PR tactics they used to mobilize their fans.

With Measurement Month drawing to a close, we asked AMEC CEO Barry Leggetter to assess the state of measurement and provide tips on what brands can do quickly to foster a measurement mindset.

Our weekly look at trends, news and personnel moves in PR and communications. This week our stories include a questionable marketing pitch from Britain’s PR trade association; Uber’s good PR in London; Facebook tries to save face; and Equifax’s CEO is retiring immediately.

In our weekly How I Got Here feature, insurance brand Allianz Global’s head of marketing and communications, Emil Janssens looks at trends in digital marketing. To him, building relationships comes before everything else.

How do you keep employees feeling like they’re part of the team when they’re spread out across nearly 200 offices in 73 countries? That was the internal communications issue in play for Bloomberg’s employee & communications team. Here’s how they solved it.

The NFL and the NFL Players Association had a challenging task in representing the diverse opinions of their stakeholders. Ultimately they both defended players’ right to express their views without fear of reprisal. Even players, owners and coaches who supported Trump repudiated his “divisive” comments over the weekend.

If you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. From the time of day your page is posted, to making sure you always follow the 3/100 rule, there are a variety of methods for optimizing a page to make it dance with Google’s algorithm. Here’s a quick 12-step checklist to keep in mind whenever you’re posting a new piece of content to your site.

Reports that Facebook’s self-service ad-buying tool may have been used by Russian agents during the 2016 election—as well as allowed anti-Semitic groups to target like-minded individuals—has damaged the brand’s reputation and raised questions about federal regulation of social media ads. The revelations have also raised questions about transparency, integrity and crisis management. When should a company withhold information it knows will damage its brand, and for how long?

How can you engage a community of thousands from across the world while making them a part of your live events? For Erin Flior, senior director of digital communications at the Cystic Fibrosis Foundation, live streaming has emerged as a key way to create community and encourage participation for those who can’t be onsite, allowing them to contribute their thoughts and questions in real time.