In just short two years on Yahoo’s Product PR team, Ana Braskamp has made a huge impact in helping shape the company narrative across business and tech press. While supporting all of Yahoo’s core products, she’s helped land positive, needle-moving stories at a time when the company is under intense scrutiny, and has played an integral role in tent pole moments for Yahoo, including the first-ever free, global livestream of an NFL game, and most recently, the launch of Yahoo’s first bots on Kik and Facebook Messenger.
With the primary responsibility of driving campaigns to position Yahoo as an innovator in video, search, mobile, and partnerships, her areas of expertise include media relations, content strategy, and crisis communications. She has secured top-tier coverage in tech and business outlets, continuously driven placements of proactive stories highlighting Yahoo's core strengths and executive team leaders, secured speaking engagements at top-tier conferences, and has helped win noteworthy awards for Yahoo’s flagship products. It’s a feat for any PR professional, but particularly someone at her level. Braskamp is regarded highly by internal stakeholders, partners, and media.