With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC.
Archive: January 2015
3 Super Bowl Messaging Strategies for Brands That Didn’t Buy a TV Ad
January 30th, 2015 byShake Shack Delivers Burgers and a Strong Message with IPO
January 30th, 2015 by Mark RenfreeShake Shack stirred up some heavy buzz for to its IPO on the New York Stock Exchange this morning. In a foolproof PR move, the company is showing its appreciation to customers as it goes public in a big way—with free food.
Are You a Great Boss? See Which Tips From PR Pros You Follow
January 30th, 2015 by Steve GoldsteinWe asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.
5 Ways to Improve Google Search Rankings for Your Content
January 29th, 2015 by Richard BrownellHere are some tips to achieve better search results for your brand’s content.
Comcast Is Sorry for Changing Customer’s Name to ‘A**hole Brown’ on Bill
January 29th, 2015 byComcast is no stranger to bad press generated by its customer service team. This week, the company is suffering another PR headache after one of its employees changed a customer’s name to “A**hole Brown” on his bill.
PR Insider: How PR, Marketing & Sales Can Work Together
January 29th, 2015 by Jyoti KumarPR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.
#GoDaddyPuppy Wins Super Bowl Ad Awareness War Four Days Before Kickoff
January 28th, 2015 by Steve GoldsteinIf GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard.
50 Words Your Press Release Can Do Without
January 28th, 2015 by Richard BrownellPress releases are too often mired down in jargon, corporate terms and techno-babble that turn people off. Here is a list of some words to avoid.
Snapchat Introduces ‘Discover’ Storytelling Platform for Brands and Media Partners
January 28th, 2015 bySnapchat’s “Discover” is a new feature which gives brands and media companies the opportunity to publish content on the app. It’s the biggest change to the platform since its introduction in 2011, and it’s a welcomed one for PR and communications pros.
How to Tell a Story When It’s Not a Great Story
January 27th, 2015 by Matthew SchwartzTaking hold of the narrative is one way of trying to manage a crisis. However, in an increasingly fragmented media universe, communicators need multiple tools to manage and communicate about crises.