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As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

Here’s a look at new assignments for some notable names in the public relations profession for the week of December 22, 2014.

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.

Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.

In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.

We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out.

The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.

Right around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or […]

Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself “Guardians of Peace,” which evoked the September 11th attacks and warned theatergoers to stay away from the movie.

Right around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or … Continued