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The minor league baseball team created a big-time buzz with the simple addition of a slice of bacon to their uniforms.

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.

Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls.

Watching “Groundhog Day” is actually a great way for communicators to learn some inspiring lessons on finding that elusive work-life balance.

Snapchat users send more than 400 million disappearing “Snaps” per day, making it world’s most popular photo sharing service. Should your brand get in on the action?

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.

It takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.

“Experiential” marketing, which combines a variety of media channels and techniques to get the proverbial fannies in the seats, is fast moving to the core of marketing communications.

When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on.

Amid the plethora of PR tools available to communicators, underwriting academic research to help get the message out presents both great opportunity and an equal measure of risk.