PR execs need to step up their efforts to mix and match myriad digital media tools.
Archive: December 2012
Wedding SEO to Social Media Major Priority for PR Pros in 2013
December 31st, 2012 by Scott Van CampToyota’s Reputation Still Needs Repairing After $1 Billion Settlement
December 28th, 2012 by Scott Van CampIn 2009 and 2010 Toyota faced a doozy of a crisis when some customers reported that the cat company’s vehicles were accelerating without warning, causing accidents, injuries and deaths. The accusations sent Toyota’s sales reeling, while its rep…
Smarter Search Engines Mean Greater SEO Vigilance in 2013
December 28th, 2012 by Scott Van CampHere are six tips to supercharge your online search presence in the New Year.
Growth in E-book Readers Offers Ripe Opportunity for PR Pros
December 28th, 2012 by Matthew SchwartzA New York Times interactive article could be a new plateau for how to tell stories via digital media.
‘PR Specialist’ Shaping Up as One of the Fastest Growing Careers
December 27th, 2012 by Matthew SchwartzThe growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.
Taming the Beast: Managing a Massive Trade Show Schedule
December 27th, 2012 by PR News EditorsEmily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.
Netflix Streaming Snafu Highlights Friend-Foe Relationships
December 26th, 2012 by Scott Van CampChristmas Eve 2012 was not an enjoyable one for Netflix, the popular streaming video service. That night, customers across Canada, Latin America and the U.S. hit snags in streaming the company’s movies and TV shows into their homes—via various devi…
10 Words and Phrases that Compel Reporters
December 26th, 2012 by Scott Van CampThese words and phrases can help PR pros cut through the proverbial clutter.
Media Relations Takes On New Meaning in Reaching Gen Y
December 26th, 2012 by Matthew SchwartzCisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.
PR in a Digital Age Equals a Commitment to Visual Storytelling
December 26th, 2012 by Matthew SchwartzIn the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.