Winner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level? That where the idea for the Ritz Carlton… Continued
Archive: October 2012
2012 Digital PR Awards: Location Based Digital Campaign
October 1st, 2012 by PRNEWSWinner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level? That where the idea for the Ritz Carlton… Continued
2012 Digital PR Awards: Digital Marketing Campaign – $500K+
October 1st, 2012 by PRNEWSTo combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."
2012 Digital PR Awards: Digital Marketing Campaign – $200K – $500K
October 1st, 2012 by PRNEWSAn elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.
2012 Digital PR Awards: Digital Marketing Campaign – $200K – $500K
October 1st, 2012 by PRNEWSAn elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.
2012 Digital PR Awards: $100K – $200K
October 1st, 2012 by PRNEWSThe History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.
2012 Digital PR Awards: $100K – $200K
October 1st, 2012 by PRNEWSThe History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.
2012 Digital PR Awards: Digital Marketing Campaign – $100K and Under
October 1st, 2012 by PRNEWSTo drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.
2012 Digital PR Awards: Digital Marketing Campaign – $100K and Under
October 1st, 2012 by PRNEWSTo drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.
2012 Digital PR Awards: Digital Communicator of the Year
October 1st, 2012 by PRNEWSSamara Finn, a VP in Marina Maher Communications’ Creative Catalyst Group (CCG), leads online influencer communications at MMC.