Archive: January 2012

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform.

Statements made by Sprint Nextel CEO Dan Hesse at an investor conference expose a national ad campaign from the wireless carrier as being less than accurate.

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

Contests and promotions on Facebook can give a serious boost to your brand’s presence, but if you don’t know Facebook’s rules you may lose all the marbles.

Twitter has decided to keep its verification process cryptic, even after it mistakenly verified an account from someone pretending to be Rupert Murdoch’s wife.

Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns.

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.