Archive: December 2011

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it.

PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it.

Beth Haiken of Ogilvy Public Relations gives expert advice on how to avoid unintended meanings in your written material.

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, SquareTrade’s Priya Shah discusses the value of adding video to your PR strategy.

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, SquareTrade’s Priya Shah discusses the value of adding video to your PR strategy.

Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.