Archive: December 2011

Free to PR News Subscribers We hope the information within the report helps illuminate some key questions you may have about jobs, salaries and employment data within the world of public relations. The state of… Continued

The online retailer’s Price Check discount promotion backfires as it gets cast as a cold-hearted killer of small businesses right in the middle of the holiday season.

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.

PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.

1. Nearly two-thirds (62%) of communicators say the lack of resources in staffing, budgeting or time is their main barrier to success.  (p. 1) 2. A “crash blossom” refers to a pared-down headline that allows… Continued

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.

â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman.   Data Point: The Top Corporate Citizens And Their Presence… Continued

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.