Archive: December 2010

Employee training is big business—this year training expenses added up to nearly $53 billion in the U.S. With such investment on a large scale, PR News investigated three lauded employee training initiatives that take very different approaches.

Rosanna Fiske, who takes over as head of PRSA in 2011, discusses what she heard from PR executives on her recent listening tour, the coming agenda for the association and "PR," the brand.

Members of the U.S. Congress and U.K. Parliament are increasingly using social media as a channel to reach constituents, according to the 2010 Capital Staffers Index, released by Edelman.

A recent Harris Interactive Poll of 3,084 adults finds that over the past six months, 62% of U.S. adults have purchased more generic brands and 45% are brown-bagging lunch instead of purchasing it.

Small business owners see social media as a key to customer engagement, says a survey by Constant Contact.

Research prior to or early on in a crisis sets a baseline for the enterprise’s image. Here’s a listing of the benefits.

There are many things to consider when integrating blogs and other social networks into an IR program—such as disclosure and adhering to legal compliance.

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.

Smaller organizations can make a difference in climate change, too. Here are some common sense tips on how to get started.

At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL… Continued